Lena L. West

Lena L. West is an award-winning social media consultant, blogger, speaker, journalist and technologist. She is the CEO and Chief Strategist at xynoMedia, a consulting and web development firm that helps fast-growing companies effectively navigate the new world of blogs, podcasts, widgets, online communities and social networks. As a certified technical expert, West learned about the intricate aspects of computers and networking while consulting with Fortune 500 companies. West's expertise has been widely acknowledged through several business awards and cover story feature publications. A sought-after writer and speaker, West writes and speaks regularly about the merits and potential pitfalls of technology and sits on many business advisory boards and councils. West strongly believes that social media is a catalyst to uniting the world's people and will continue to lead businesses and individuals toward greater levels of environmental accountability, social responsibility and corporate transparency-hence her passion for the medium.